What
We
Offer
Conversion Rate Optimisation
There's nothing more frustrating for a webiste owner than to see thousands of people visit your site every month, only to find just a small percentage of them are actually turning into customers.
Why are people exisiting your site from one particular page? Why are they, if you sell products online, getting to the checkout stage but then not going ahead with a purchase? It may seem like a riddle... the answer is simple: a user experience.
What is CRO?
In short, Conversion Rate Optimisation (CRO) aims to improve the ratio of site visitors to customers. So if your site has a high number of people who leave before purchasing, an online version of window shoppers - CRO will help you find out why.
The way it works is by analysing the way users interact with your website and then developing ideas on how to increase engagement and conversion rate through various tests. With the opportunity to see every traffic source produce a better conversion rate, it's no wonder why this is quickly becoming a primary focus of many digital strategies.
Benefits of CRO
Our expert web analysts review the performance of every page of your site, from landing page to thank you page, and recommend changes and tests to improve performance.
Stumped as to why some pages haven't got the greatest of conversation rates? Don't worry; our CRO team will have some great recommendations for you.
They'll focus on many aspects of analytics including bounce rate, visit duration and funnel drop-off. But all these are secondary to the main goal of increasing the quality and quantity of conversions.
CRO Service
Like all of the services that we offer, our CRO work is tailored to meet the individual needs of our clients. Your current position and your objectives will be unique to you and your site. With this in mind, we will offer you a truly personal service.
Typically, our CRO projects will consist of the following:
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Hypotheses Report - a full website analysis covering all metrics and pages, covering key insights and actions. Basically, it recommends specific changes and tests to improve performance.
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Monthly Reports - a summary of performance by month, details and effects of recent changes and current tests on performance. We'll then conduct further tests and changes if required.